Wissensimmobilie

To meet the challenges of the knowledge society

Erlangen wants to cope with the challenges of the knowledge society and position itself sustainably. Therefore the Erlangen AG developes a real estate vision. The vision describes an enhancement of fun-property and edutainment concept to a "Wissensimmobilie". In the approach the newest approaches of strategic management for cities and regions, brand-park strategies and business management are combined. The aim is to create a label called "Wissensimmobilie" for a stronger value adding by aspects of knowledge mediation for all actors.

The public image in branding of properties and companies is an ideal instrument for the realisation of return. The brand will be established in a kind that it satisfies the upscale claim of the City of Erlangen and the favoured position of properties. To emphasise that fact highest priority will be set on quality standards and economic success. The activities on the real estate sector are flanked by the fundamental orientation and the yet initiated projects. The Erlangen AG wants to establish the location of Erlangen as "the best knowledge performer" and to internationally bring it to market as a USP.