Location Marketing

The Erlangen AG brings the location of Erlangen internationally to the market

In the field of location marketing it is necessary to become weary and distanced from the old methods. In a globalized world the infrastructure is peripheral, what the quote from Hewlett Packard spokesperson in-front of the U.S Senators, "Keep your tax incentives and highway interchanges, we will go where the highly skilled people are", points out. Especially soft location factors have an upmost important part when coming to voting the appropriate location. Therefore the Erlangen AG is aware of a strong and diverse project based marketing and wants to distance itself from the old ways of marketing e.g banners, newspaper-articles and exhibition part-taking.

The Erlangen AG orientates itself strategically within innovation and thematic relevant EU Projects with location-marketing potential. These projects have to create added value for the location and bring in certain possibilities towards the distribution of the Erlangen competences in Europe. The Erlangen AG therefore initiates strategic co-operation with world-wide partners through to contact project based location marketing on a world wide basis. Domestic and overseas expert- events complement our location marketing activities and promote the potentials in specific target markets.